This workshop aims to empower participants with new impulses for more nuanced, credible, and confident communication.

Many debates around animal agriculture repeatedly focus on a small set of well-known arguments. While these discussions are important, they often overlook other relevant aspects that could significantly strengthen advocacy – especially in conversations with professionals such as veterinarians, agricultural scientists, or policymakers.

This workshop explores underrepresented perspectives in existing debates in the animal industry and examines how integrating insights from veterinary medicine, animal health, and behavior can enrich advocacy and communication. Rather than introducing entirely new topics, the focus is on broadening how familiar issues are framed and discussed, highlighting aspects that are frequently missing from public and activist discourse.

Participants will first be introduced to a selection of lesser-addressed angles within common debates about the animal industry. Together, we will then reflect on where and how these perspectives can be used effectively. Participants are invited to share their own experiences, identify gaps in current debates, and collaboratively explore ways to integrate these perspectives into their advocacy work.